Thursday, May 10, 2007

Big changes to Google Analytics

Every time I went to Google Analytics, I would get lost and couldn't find the reports I was looking for. That changed for me yesterday as they rolled out the new version to me. My initial feelings on the new Google Analytics is that it is an improvement. I like that when I drill down on a report, it actually drills down to what I would expect it to and not just go to a dead end like it did previously. Time will tell whether this new version is completely satisfactory. I'll spend much more time on the site this weekend to fully evaluate its new functionality and UI.

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