Alexa Ranking Jump

Yesterday I expressed the importance of Google PageRank. I thought today I could give you a brief comment of another website ranking tool: Alexa. Alexa seems to rank sites differently than Google, in that they don't rank you based on your incoming links. Instead, they rank you based on queries of your site. These queries happen when someone visits your site and has the SEO toolbar installed that queries for you. Another way to ensure all your visitors query Alexa is to install a small script that displays your Alexa ranking right on your page. With this tool built into your site, every page view results in another query. Another difference between the 2 ranking sites is that with Alexa the lower number is better. I have noticed my Alexa rank improve by about 1 million in the past 2 weeks. Coincidentally, that is about when I placed the Alexa script on my site.